Porchlyt blends proven research methods with new-school tools - including biometrics and AI - to deliver insights that drive smart campaigns and stronger communities.
Market research is a critical foundation for successful economic development marketing. It uncovers the motivations, perceptions, and pain points of target audiences—whether they’re families considering relocation, entrepreneurs exploring new markets, or businesses seeking growth opportunities. By understanding what drives decision-making, communities can craft more compelling messaging, prioritize the right channels, and make data-informed investments in branding and outreach. Without strong research, even the most creative campaigns risk missing the mark.
Porchlyt, powered by the cutting-edge Neurovantage platform, goes beyond traditional research methods by capturing real-time emotional and biometric responses to creative content. This neuroscience-based insight allows Porchlyt to fine-tune messaging and visuals for maximum impact, ensuring economic development campaigns resonate deeply with their intended audience. From branding strategies to video content, every deliverable is shaped by data-backed understanding—giving cities, counties, and regions a measurable advantage in attracting new residents, businesses, and investment.
We ask. We listen. We learn.
Porchlyt gathers insights directly from the people you're trying to reach using interviews, surveys, and focus groups - all designed to reveal how they think, feel, and decide.
Know your rivals. Then outrun them.
We dig into your competitors' strategies - from their messaging to digital presence—and highlight where you can break through.
Not everyone thinks the same.
Don't market like they do. We identify unique audience segments and build real-world personas so you can speak their language - and meet them where they are.
What's your reputation - really?
We measure brand recall, recognition, and sentiment to ensure you're remembered for the right reasons.
Be where they scroll, watch, and click.
We pinpoint which platforms your audience actually uses - and how they engage - so you invest your media budget wisely.
Test it. Tweak it. Launch it.
From message variations to product concepts and packaging, we help you get feedback early - before going live.
What's next? We'll show you.
We keep a pulse on shifting trends in technology, culture, and economics - so your strategy stays one step ahead.
If it's confusing, it's losing.
We observe real user behavior - through usability testing, heatmaps, and click tracking - to optimize every digital touchpoint.
What moves people? Science tells us.
Our mobile, AI-powered neuromarketing lab uses biometric tools like eye tracking and facial analysis to uncover authentic emotional reactions - in real-world settings.
We use a groundbreaking tool called NeuroVantage - A service of Shon Christy Social Media - to take the guesswork out of marketing—and we bring it right to the streets. Our AI-powered mobile neuromarketing lab captures real-time emotional and behavioral responses from people in the places that matter most—like downtowns, parks, and local events. Using biometric eye-tracking and facial analysis, we uncover what truly grabs attention and moves people. Then we turn those insights into strategy, shaping video content and digital campaigns that connect with your audience in the ways they actually want to engage. Whether it’s tourism or economic development, we give communities of all sizes a science-backed edge to spark real growth.
