Flowers

About Porchlyt

Porchlyt is about drawing people and businesses to the places they'll call home.

We believe economic development means nothing without people. Communities that have invested in revitalization deserve to be seen and celebrated. Porchlyt brings your story to the people who need to hear it—families, creatives, entrepreneurs, business owners and remote workers, through vibrant, scroll-stopping video, social content, impeccably designed websites, media planning, strategy and data capture and analysis.

Our Mission

We believe economic development means nothing without people. Communities that have invested in revitalization deserve to be seen and celebrated. Porchlyt brings your story to the people who need to hear it—families, creatives, entrepreneurs, business owners and remote workers—through vibrant, scroll-stopping video, social content, impeccably designed websites, media planning, strategy and data capture and analysis.

The Porchlyt Team

Porchlyt is made up of professionals from different backgrounds and disciplines that have come together to promote communities like yours and support your revitalization efforts.

Janice Becker

Janice Becker

Janice brings over two decades of sales and marketing expertise and is a trusted expert in digital marketing for economic development. She has successfully led campaigns for communities including Cambridge, Ohio VCB; Parkersburg, WV; Myrtle Beach Chamber of Commerce; Downtown Steubenville Revitalization; Summit County, Ohio; Green Area Chamber of Commerce; Wheeling Chamber of Commerce; City of Canton, Ohio, and many more. Her work consistently blends strategic vision with hands-on expertise, helping cities and organizations tell their story, drive engagement, and attract investment.

She has a deep understanding for strategic planning, digital infrastructure, and audience behavior and is deeply passionate about the needs of our clients and how she can help and support their growth. With numerous industry certification, and a customized approach to every client relationship, she is known for delivering a creative and technology driven approach.

Janice has been recognized as a progressive woman by Smart Business and is a proud member of the American Marketing Association, Phi Theta Kappa, and on the board of her local chamber. She is also the host of a podcast focused on women’s empowerment and leadership, where she shares insights and interviews that inspire personal and professional growth.

Shon Christy

Shon Christy is a seasoned marketing professional with over 20 years of experience and a trailblazer in social media strategy. He is the founder of Shon Christy Social Media and Fractional Social Pro, Ohio'’'s first niche fractional social media company. Shon has worked with over 800 companies worldwide and is behind several innovative ventures, including NeuroSocial Labs—an emotion- and biometric-driven marketing service developed in partnership with The University of Akron. He has founded and sold two firms, with his work earning recognition in publications like Smart Business and Inside Business, as well as in the book Under the Rustbelt.
 
A passionate philanthropist, Shon founded Beckett’s Buddies in honor of his son, raising over $100,000 for Down syndrome-related causes. He donates company proceeds to organizations such as the Up Side of Downs and the Rotary Camp for Children with Special Needs. Shon has held numerous leadership roles with civic and nonprofit boards, including Rotary Club of Akron, Leadership Akron, Leadership Ohio, and the United Way of Summit County. His professional and community contributions have earned him numerous awards, including the Weatherhead 100 and United Way’s Young Philanthropist Award.

Russ Kern

With over 30 years of professional experience under his belt, Russ is a hands-on marketing pro who knows how to get results. He's helped Fortune 500 companies launch promotions that drive serious traffic and build real momentum—both online and off. With a background in digital design and a sharp eye for strategy, Russ has a knack for pulling together the right mix of creative, content, and execution to move projects forward and make things happen.
 
From designing and developing websites to producing eye-catching print and digital campaigns, Russ brings a mix of creativity, practicality, and follow-through to everything he does. He's especially passionate about supporting economic growth and helping communities tell their stories in ways that connect and inspire. If there's a job to be done, Russ will get it across the finish line.

Eric Vaughan

Eric Vaughan is an Emmy® award-winning commercial director/producer with extensive experience in leading edge media production from narrative films to immersive 3D experiences. Eric’s role at Porchlyt is as, Video/film director, producer, and writer. Eric has made his mark in documentary film production including his most recent film I Have A Name, featured at the 2025 Sundance Film Festival Impact Lounge.  His creativity extends to the commercial and industrial video world having won dozens of Ad Fed awards including a 2024 Mosaic award. 

Eric has extensive experience in the economic development and destination marketing space having produced for the Utah Travel Council, Destination Cleveland, Loudoun West Virgina and other communities.  He worked extensively on destination marketing content with Visit Fort Lauderdale, Destination Cleveland where he won an Emmy for his efforts as a director, and RCI promoting vacation locals for the time share company and its partner resorts.  

Contact Team Porchlyt

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